After that, the researchers said they built a simulation model using the data to estimate how much ad revenue the platforms earned from minors in the U.S. ad revenue in 2022 and the time children spent per day on each platform. They then used data from research firm eMarketer, now called Insider Intelligence, and Qustodio, a parental control app, to estimate each platform’s U.S. Census and survey data from Common Sense Media and Pew Research. To come up with the revenue figure, the researchers estimated the number of users under 18 on Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter) and YouTube in 2022 based on population data from the U.S. They note such regulations, as well as greater transparency from tech companies, could help alleviate harms to youth mental health and curtail potentially harmful advertising practices that target children and adolescents. The researchers say the findings show a need for government regulation of social media since the companies that stand to make money from children who use their platforms have failed to meaningfully self-regulate. advertising revenue from minors last year, according to a study from the Harvard T.H. Social media companies collectively made over $11 billion in U.S.
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